A construction site in Abu Dhabi. The new regulation enables the Central Bank to allow more property financing as needed. Analysts say this is crucial for the completion of projects that had been hounded by funding challenges.

When the UAE Central Bank removed a key hurdle that had long limited the ability of banks to fund real estate projects, it also made sure to remain flexible to counter risks of an overheating market. Announced in November, the regulation abolished a ceiling on banks’ exposure to real estate loans, which had been previously set at 20 percent of the total deposits of banks. A new limit has not been announced, but the matter is under discussion with the UAE Banks Federation.

 

This effectively means that the Central Bank can adjust the ceiling higher or lower based on the performance of the market.

“The cap amendment would act as a ventilator to the current real estate sector wherein we were witnessing cash flow constraint in the market,” says Dhiren Gupta, managing director of 4C Mortgage Consultancy. “The banks could now allocate larger reserves to finance real estate development for both at retail and corporate lending.”

Enhanced liquidity

As more cash pours into the market, Gupta believes the move will ease the stress in the property sector. “It’s been predicted that the loans will grow up to 5 percent in 2019, but it is judgmentally important to maintain current loans to value levels for mortgages,” he adds.

The lifting of the limit also acts as a catalyst to support infrastructural development in the UAE. “Under this new regulation, project finance could see as a major beneficiary, as earlier banks would restrict their lending appetite to finance such development,” says Gupta. “Also, the banks would be flexible in keeping the funding restriction set by the Central Bank. However, so far, it is not sure which loans will fall under the real estate finance.”

The regulation is also expected to uplift the confidence of real estate investors and end users in the UAE market. “The amendment indicates that the UAE Government is striving to maintain strong economic growth for the people of this country,” adds Gupta. “With this new regulation bank appetite to finance real estate development would growth, hence, the market could witness added mortgage transactions in the coming months.”

More aggressive participation

Amer Khan, head of retail products and segments at Standard Chartered UAE, says the amendment will help banks participate more aggressively in the real estate sector, particularly in key growth markets such as Dubai and Abu Dhabi. “It allows banks to prioritise the use of its deposits to fund real estate loans both to the property developers and customer mortgages,” says Khan. “Increased access to bank funding will ensure property developers can complete existing projects and fund new projects as well. This will give ample options for homebuyers and investors. Also, like property developers, individual homebuyers and investors would have access to more funds, which would also encourage them to purchase the property.”

With the 20 percent cap, if a bank’s total deposit is Dh100 billion, the amount the bank is allowed to lend as real estate loans should not exceed Dh20 billion. “If banks already reach this limit, any loan request coming from property developers or mortgage will not be granted,” explains Khan. “If there will be no cap, then the bank may opt to lend more than Dh20 billion to fund real estate loans. This means the real estate sector will have wider access to funds. We can expect completion of projects faster or continuation of projects that were halted due to lack of funds. Also, we can expect more new projects due to access to more funds.”

Sunil Gomes, CEO of Gemini Property Developers, believes the removal of the cap will also give a push to the affordable market segment. “It will stimulate investors, especially the middle-income investors to buy property as the confidence increases due to this new regulation,” says Gomes.

Atif Rahman, director and partner of Danube Properties, says the Central Bank’s move is well timed for the property market. “That will help the banks to support the property and construction sectors, which will now have access to greater liquidity. It is a very timely and significant decision that will help stimulate the real estate market in the UAE.”

At least one new property project and more Danube Home stores are in the pipeline for 2019, Sajan tells Construction Week

Danube Group’s real estate arm, Danube Properties, will focus development activity in Dubai this year, with the launch of at least one new project in the coming months, founder and chairman, Rizwan Sajan, said.

The real estate project will be unveiled in either March or April 2019, and will be similar in size and scale to the $149m (AED550m) Lawnz residential development launched in June 2018.

The unnamed community project will feature amenities such as a swimming pool, a gym, a running track, a cinema room, and shops.

In conversation with Construction Week‘s deputy editor Oscar Rousseau, Sajan told the Construction Week Viewpoint podcast that Danube was “very close” to acquiring the right land plot for its next project.

When asked if this would be Danube’s only new real estate project in 2019, Sajan said: “Our formula is very simple – once we launch a project, it should be sold at least by at least 75-80% [before] we put it to under construction, and only then do we move on to a new project. Am going to launch any other new projects? Yes, I will launch a new a new project, but only if I sell this one by 75-80%.”

Speaking on his plans to take the group forward in 2019, Sajan said the firm would create new jobs in 2019 as it opens more Danube Home stores in the GCC.

Construction Week Viewpoint is a weekly podcast show that regularly features business experts and commentators to discuss construction, real estate development, and related sectors in the Middle East.

Check Podcast:  https://soundcloud.com/constructionweek/podcast-danube-chairman-targets-more-dubai-projects

It is one thing to somehow manage to meet the basic requirements and an entirely different thing to deliver what is actually promised. The difference is the fulfilment of your customers’ aspirations, and hence, your own. Buildings aren’t just buildings, they are a lot more than that. Those in the industry who understand this are able to make good on their promises while the others fall behind. The smallest things add up to make the most significant impact when it comes to constructing buildings. Modern, ergonomic designs need to look at factoring in everything.

On the one hand, low floor area ratios, plot coverage and setback limits need to be focused on. On the other hand, reduced end-user costs, higher convenience, practicality, energy efficiency and added values need to be incorporated as well. All these things come together to catalyse excellent economies of scale and end-user satisfaction alike. To achieve both these primary objectives simultaneously is what enables entities to not just deliver on their promises, but even surpass them often at times.

Efficiency is key

It majorly comes down to efficiency, be it the efficiency of the utilisation of space, or the efficiency of building materials used. It is imperative to understand here that cost efficiency and cost reduction are not the same things. Those focusing on cost reductions often end up falling short on the expectations they set. However, those wasting precious resources on unplanned executions that they think might work out end up in the same boat as well.

Efficiency refers to quality design, low maintenance costs, maximum utilisation of building materials and minimum wastage in any shape way or form, from the construction stage to the point of resale even, when the property has been inhabited for a few years already.

Efficiency lies in the smallest of things, that are most likely to be neglected. When a building is being built, and houses are being designed, for example, there are a lot of things that can be done during the design stage itself that can contribute to reducing maintenance costs and enhancing the quality of housing. The construction of naturally lit corridors and the use of sensor-controlled lighting in common areas, for example, will continue to save costs and energy throughout the life of the building, while making for a beautiful and modern place for customers to want to have a house in. The use of epoxy paint in stairwells in another small way of reducing the overall maintenance cost to customers as the time needed between re-paintings will increase with reduced damage.

Similarly, a number of substantial things can be done inside the house as well. The use of granite flooring and quartz kitchen platforms, for example, goes a long way in contributing to the convenience of the inhabitants because they’re easy to maintain as these surfaces stain less and this also reduces the cleaning cost.

Moreover, their water absorption is minimal and their nature more durable. There are many such areas where attention to detail in terms of quality and costing can really do wonders for the whole architecture itself.

Apt pricing is crucial

Creating an exceptional product or service is essential for it to succeed, but that can only happen if it is priced aptly. Appropriate pricing is the key to driving profitability because your prices are not supposed to make your offering appear unaffordable to your buyers. It should be able to empower your customers to make a positive purchase decision.

For you to add value to your offering, it is not necessary for you to incur towering expenses and pass them on to your customers. A smart strategy and attention to detail can actually enhance the quality of your offering manifold without increasing its price because affordable housing doesn’t have to lack imagination, and quality inputs don’t always cost a bomb.

It is crucial to understand that delivering what you promise is not just about meeting the customers’ needs; it is also about fulfilling their dreams. An offering that delivers on its promises is an offering that creates its own market.

The writer is director and partner of Danube Properties. Views expressed are his own and do not reflect the newspaper’s policy.

News Highlights

• Danube Properties sold out 1,032 units at Lawnz at the International City, including 350 units snapped up in 4 hours!
• Danube Properties offered studios starting from Dh290,000 at Lawnz
• Danube Properties delivered 831 residential units worth Dh1.12 billion including 171 townhouses within Dreamz project worth Dh500 million by March 2018
• Dubai-based developer plans to deliver 880 more units later this year
• Danube Properties portfolio exceeds US$1 billion involving 4,744 units in 11 projects

Dubai, UAE

Danube Properties, a major Dubai-based property developer, announced that its latest project – the Dh550 million Lawnz – has been sold out in 5 days from its launch.

The project’s Phase-1, which was launched on June 20, 2018 – right after the holy month of Ramadan and Eid celebrations, created a massive interest amongst the home buyers – who sees a greater value in Lawnz project – a gated community that provides all luxury community facilities and services – at a very affordable price that starts from Dh290,000.

“The sell-out of the Lawnz in the hot summer months – a very quiet and low season for business – is a live demonstration of the public faith in the Danube brand and the customers’ confidence in our ability to deliver quality homes at an affordable price and on time, which is very crucial for the end-users who invest their life savings with us,” Rizwan Sajan, Founder Chairman of Danube Group, said.

“This is also a strong testimony of the fact that there is no shortage of buyers if the properties are offered at the right location, right price, right payment plan and the right delivery schedule. Our industry trend-setting 1 percent payment per month, that helps the property buyers to move in to their homes after paying only around half the prices of the property – is a key to the success of our real estate projects.

“This payment plan – the first in the Middle East by a private developer – is an ideal solution for the UAE’s middle income households who were priced out by luxury developments. Danube Properties believes in inclusiveness and sees affordable homes as the future of the real estate market in the UAE.”

Lawnz, Danube Properties’ 11th project – the Dh550 million Lawnz at the International City – comprises of 1,032 units that raises its portfolio to 4,744 units with a development value exceeding Dh3.7 billion, spread across 11 successful projects.

Construction of the project is expected to start in 2018 with completion in 2020. Lawnz is Danube Properties’ first project at the International City and its first gated complex.

The Dh550 million Lawnz offers 1,032 residential units, ranging from studio, one and two-bedroom apartments. The project is conveniently located at the International City Phase 1. The Super lavish amenities include a massive 3.8 Acres Promenade which offers Canal, Sunken Plaza, a fully equipped health club, swimming pool, steam and sauna room, multi-purpose hall, jogging track, barbecue deck, badminton court, multi-purpose court and a high tech surveillance system for the protection and security of the residents. The property also comes with a 42 metres wide entrance and outdoor cinema.

Among the residential units, 50 percent of the units are studio apartments while 40 percent are one-bedroom apartments and 10 percent are two-bedroom apartments.

The building design and architectural aesthetic was created to reinforce the design strategy of Danube, which helps maximise the living space while delivering convenience of community living. The project dedicates 50 percent space to open areas with an emphasis on greenery and landscapes.

Atif Rahman, Director and Partner of Danube Properties, says, “The customer response for the first phase of the project – about half of the total inventories – was amazing and overwhelming. However, the response to the second phase was even better – so much so that we sold 350 units in 4 hours – an industry record!

“One of the key aspects of our sales strategy was to give priority to the end-users and the first-time buyers, who used to view housing very unaffordable. However, our sale strategy put them at the forefront of our massive marketing campaign – by bringing down the price barrier below Dh300,000 for the first time in recent history.

“As a developer, we work for the satisfaction of home owners – our biggest stakeholders – and it is important to make them feel confident with our properties and our approach. It is exactly what we have done with Lawnz sales and I am glad that we now have a large customer pool who earlier could not think of buying a home in Dubai. Now they have bought their dream homes – from Danube Properties.”

Danube has delivered 831 properties so far including the handover of 302 units within Glitz Residences 1 and 2 and 358 in Glitz Residences 3 as well as 171 townhouses at Dreamz project till March 2018. It will deliver a further 870 units later this year.

Danube Properties, part of the Danube Group, entered Dubai’s real estate market in June 2014 with Dreamz at Al Furjan – which was sold out at launch. Established in 1993, Danube Group, the UAE’s largest supplier of building materials and home furnishing, this year celebrates 25^th anniversary.

In 2017, Danube awarded five construction-related contracts with a combined value exceeding Dh392 million a year it started delivering homes. These include a Dh221 million main construction contract recently awarded for Miraclz Tower near Miracle Gardens at Arjan that will host 599 units including 591 apartments.

Danube Properties also awarded a Dh146 million contract for the main construction package for the Resortz project. The 17-month contract will see the project gets ready for occupancy by the second quarter of 2019. Resortz will host 444 units including 419 apartments, 25 retail outlets, landscaped environment that appears more like a five-star resort, than a residential compound.

Danube Properties has so far launched 11 residential projects, of which four have been delivered, two are getting ready for delivery while four others are at various stages of construction and one in tendering stage.

The company has one of the fastest development-to-delivery ratio in the region’s real estate market where timely delivery of properties remains a major challenge. That way, Danube Properties’ performance in construction and delivery is helping strengthen buyers’ trust in real estate.

 

Danube Project Development Fact-Sheet

Danube Projects	Residential Units	Development Value	Status
Dreamz	171 Townhouses	Dh500 million	Delivered
Glitz Residence I	151 Units	Dh135 million	Delivered
Glitz Residence II	151 Units	Dh135 million	Delivered
Glitz Residence III	358 Units	Dh350 million	Delivered
Starz Tower	454 Units	Dh300 million	Delivery in 2018
Glamz Residence	426 Units	Dh270 million	Delivery in 2018
Miraclz Tower	599 Units	Dh400 million	Under Construction
Resortz Tower	444 Units	Dh300 million	Under Construction
Bayz	463 Units	Dh450 million	Tendering Stage
Jewelz	463 Units	Dh300 million	Launched
Lawnz	1,032 Units	Dh550 million	Launched
Total 11 Projects	4,744 Residential Units	Dh3.69 billion	Development/Delivery

Editor’s Note

About Danube Properties

Danube Properties, part of the Danube Group, made its foray in to the real estate market in June 2014, by launching the Dh500 million 171 townhouses at Al Furjan. Since then, it continued to expand its development portfolio by launching Glitz Residence I, II, III, Starz, Glamz, Miraclz, Resortz, Bayz, Jewelz and Lawnz projects.

The company currently has a development portfolio of 3,680 units, with a combined value exceeding Dh3.14 billion. It is delivering about 830 units in 2017-18, with a combined sales value of Dh1 billion – or a third of its portfolio value.

About Danube Group

Established in the year 1993, Danube Group was founded and cultivated under the leadership of Rizwan Sajan, who is the known to be the Founder and Chairman of the Group. Starting off as a small trading firm, the company is moving from strength-to-strength, expanding its foothold in the region, and has established itself as the No. 1 building Materials Company along with other branches under its vast umbrella.

In 2015, the company recorded a turnover of Dh5.14 billion and has been growing ever since. Moreover, Rizwan Sajan was ranked 12^th among the ‘Top 100 Indian leaders in the UAE’ List by Forbes Middle East.

The company provides more than 25,000 products in stock and in-house value added services in all of its multiple set of showrooms across the Middle East region and India. The company operates from its head offices in JAFZA with logistics facilities across the region which amounts to 5.5 million square feet and includes kiln drying facility, factory and warehouses of the group.

From a small trading firm, Danube has grown into one of the largest building materials company in the region, with its diversified branches worldwide including UAE, Oman, Bahrain, Saudi Arabia, Qatar and India, in addition to procurement offices in China and Canada. Danube has a team of more than 1,800 people working across strategic locations across the GCC and India.

Among its flagship companies, Danube Home – the Home Interior Retail arm – has showrooms in major shopping malls across the region and in India. In UAE it has showrooms in Sheikh Zayed Road, Dubai Festival City, Bawadi Mall – Al Ain, Abu Dhabi and standalone outlets in RAK, Fujairah and Abu Dhabi as well. In Oman we have 5 showrooms (Salala, Nizwa, Sohar, Baraka and Al Khuwair). Danube Home has a showroom in Bahrain – Salamabad as well.

News Highlights 

• Danube Properties offers studios starting from Dh290,000 at Lawnz
• Danube Properties delivered 831 residential units in four projects worth Dh1.12 billion
• Dubai-based developer plans to deliver 880 more units later this year
• Danube Properties portfolio exceeds US$1 billion involving 4,744 units in 11 projects

Danube Properties, a major Dubai-based property developer, announced that it has sold 80 percent of the Phase I of Lawnz – its Dh550 million affordable housing project – within three days of the project’s launch when buyers were seeing queueing up for tokens.

The company had earlier completely discouraged wholesalers seeking to buy out blocks of apartments for re-selling, so that the end-users could benefit from the opportunities created by Danube Properties with the super attractive pricing in the market.

The Phase I of the project consists of 515 residential units, comprising studio, one-bedroom and two-bedroom hall apartments with prices starting from Dh 290,000/- , 499,000/- and 699,000/- respectively.

Lawnz, Danube Properties’ 11th project comprises of 1,064 units which will take its portfolio to 4,744 units with a development value exceeding Dh3.7 billion in four years after its foray in the real estate market in 2014.

Construction of the project is expected to start in the third quarter of 2018 with completion in 2020. Lawnz is the first gated complex at the International City with state-of-the-art amenities.

“The huge response to Lawnz reflects the fact that there is no shortage of buyers for the right quality property to be built at the right location with the right pricing and the right payment plan,” Rizwan Sajan, Founder Chairman of Danube Group, said. “Prices of a studio apartment at Lawnz starts at Dh290,000 – the lowest price for such a property that also comes with high-quality finishing kitchen appliances and bathroom amenities. This is unprecedented in the market.

“On top of that, our attractive and industry trend-setting 1 percent per month payment ensures the delivery of the property after payment of 51 percent – meaning that the customer could either move in to the apartment after paying 51 installments and save the rents to pay for the rest of the 49 installments.

“Or the property investor could repay the balance 49 installments from rental income – if the property is bought for investment purpose. This means that the buyer actually acquires the property after paying half the price of the property!”

The Dh550 million Lawnz offers 1,032 residential units, ranging from studio, one and two-bedroom apartments. The project is conveniently located at the International City Phase 1. The super lavish amenities include a massive 3.8 acres promenade which offers canal, Sunken Plaza, a fully equipped health club, swimming pool, steam and sauna room, multi-purpose hall, jogging track, barbecue deck, badminton court, multi-purpose court and a high tech surveillance system for the protection and security of the residents. The property also comes with a 42 metres wide entrance and outdoor cinema.

Atif Rahman, Director and Partner of Danube Properties, says, “Ever since we started to tune in the market of the new project, our phones continued to ring from customers and brokers trying to understand the project. We have declined many requests from large investors to snap up part of the project and had decided to open the doors for the real property buyers who have been priced out by the high price in the market.

“Hundreds of property buyers lined up at our office to get appointment to buy the apartments. I am happy to announce that Lawnz has invoked unprecedented response that strengthened our self-belief in our ability to serve Dubai’s real estate market and property buyers in a bigger way. This demonstrates public trust in Danube Properties.

“Over the last four years, Danube Properties – with its customer-focused approached – has created a solid reputation in the market for delivering quality homes at affordable prices. Our customers who have moved into their dream homes offer solid testimonies of the good work put together by our team.

“Lawnz reflects our focus on community living and our strong belief in customer happiness in line with the vision of the UAE’s leadership to build a happy nation.

“The strong response of our project launched in the middle of summer season and after Ramadan, reflects the fact that Danube has defied the industry trend in a low season. Lawnz proved that buyers will continue to buy homes regardless of the timing. There is no bad timing for the launch of a good project.”

Danube has delivered 831 properties so far including the handover of 302 units within Glitz Residences 1 and 2 and 358 in Glitz Residences 3 as well as 171 townhouses at Dreamz project till March 2018. It will deliver a further 870 units later this year.

Danube Properties, part of the Danube Group, entered Dubai’s real estate market in June 2014 with Dreamz at Al Furjan – which was sold out at launch. Established in 1993, Danube Group, the UAE’s largest supplier of building materials and home furnishing, this year celebrates 25^th anniversary.

Danube Properties has so far launched 11 residential projects, of which four have been delivered, two are getting ready for delivery while four others are at various stages of construction and one in tendering stage.

The company has one of the fastest development-to-delivery ratio in the region’s real estate market where timely delivery of properties remains a major challenge. That way, Danube Properties’ performance in construction and delivery is helping strengthen buyers’ trust in real estate.

Danube Project Development Fact-Sheet

Danube Projects	Residential Units	Development Value	Status
Dreamz	171 Townhouses	Dh500 million	Delivered
Glitz Residence I	151 Units	Dh135 million	Delivered
Glitz Residence II	151 Units	Dh135 million	Delivered
Glitz Residence III	358 Units	Dh350 million	Delivered
Starz Tower	454 Units	Dh300 million	Delivery in 2018
Glamz Residence	426 Units	Dh270 million	Delivery in 2018
Miraclz Tower	599 Units	Dh400 million	Under Construction
Resortz Tower	444 Units	Dh300 million	Under Construction
Bayz	463 Units	Dh450 million	Tendering Stage
Jewelz	463 Units	Dh300 million	Launched
Lawnz	1,064 Units	Dh550 million	Launched
Total 11 Projects	4,744 Residential Units	Dh3.69 billion	Development/Delivery

Editor’s Note

About Danube Properties

Danube Properties, part of the Danube Group, made its foray in to the real estate market in June 2014, by launching the Dh500 million 171 townhouses at Al Furjan. Since then, it continued to expand its development portfolio by launching Glitz Residence I, II, III, Starz, Glamz, Miraclz, Resortz, Bayz, Jewelz and Lawnz projects.

The company currently has a development portfolio of 4,744 units, with a combined value exceeding Dh3.69 billion. It has delivered about 831 units with a combined sales value of Dh1.12 billion.

About Danube Group

Established in the year 1993, Danube Group was founded and cultivated under the leadership of Rizwan Sajan, who is the known to be the Founder and Chairman of the Group. Starting off as a small trading firm, the company is moving from strength-to-strength, expanding its foothold in the region, and has established itself as the No. 1 building Materials Company along with other branches under its vast umbrella.

In 2015, the company recorded a turnover of Dh5.14 billion and has been growing ever since. Moreover, Rizwan Sajan was ranked 12^th among the ‘Top 100 Indian leaders in the UAE’ List by Forbes Middle East.

The company provides more than 25,000 products in stock and in-house value added services in all of its multiple set of showrooms across the Middle East region and India. The company operates from its head offices in JAFZA with logistics facilities across the region which amounts to 5.5 million square feet and includes kiln drying facility, factory and warehouses of the group.

From a small trading firm, Danube has grown into one of the largest building materials company in the region, with its diversified branches worldwide including UAE, Oman, Bahrain, Saudi Arabia, Qatar and India, in addition to procurement offices in China and Canada. Danube has a team of more than 1,800 people working across strategic locations across the GCC and India.

Among its flagship companies, Danube Home – the Home Interior Retail arm – has showrooms in major shopping malls across the region and in India. In UAE it has showrooms in Sheikh Zayed Road, Dubai Festival City, Bawadi Mall – Al Ain, Abu Dhabi and standalone outlets in RAK, Fujairah and Abu Dhabi as well. In Oman we have 5 showrooms (Salala, Nizwa, Sohar, Baraka and Al Khuwair). Danube Home has a showroom in Bahrain – Salamabad as well.

• Danube Properties launched AED 300 million tenth project Jewelz
• The new Project offers 463 fully furnished residential units
• Offering luxury living at an affordable price and 15% returns on the total investment along with the benchmark 1 percent monthly payment plan

7^th March 2018; Dubai, UAE: Following on from the sales success of its projects, the UAE’s leading developer Danube Properties announced its highly anticipated 10th Project called Jewelz, showcasing the future of affordable luxury housing. The project was unveiled by Mr Rizwan Sajan the Founder & Chairman of the Danube Group and Mr Atif Rahman, the Director and Partner, Danube Properties Development, in the presence of the Media, Brokers as well as Senior Management of the company.

The AED 300 million project offers 463 residential units, ranging from Studio, One & Two-Bedroom Apartments. The project is attractively located on a plot adjacent to the park with a private entrance leading to the property. The amenities include a fully equipped Health Club, Swimming Pool, Steam & Sauna Room, Multi-Purpose Hall, Jogging track, Barbecue Deck, Badminton Court, Paddle Tennis Court and a high tech surveillance system for the protection and security of the Residents. The building design and architectural aesthetic was created to reinforce the design strategy of Danube, which helps maximize the living space while delivering convenience of community living. The project dedicates 50% space to open areas with an emphasis on greenery and landscapes.

Commenting on the launch, Mr Rizwan Sajan, Founder and Chairman, of the Danube Group, said: “I am extremely proud to announce our 10th project Jewelz next to Miracle garden at Arjan. This project is launched with a refined Customer in mind, offering luxury living at an affordable price and 15% returns on your total investment along with our benchmark 1 percent monthly payment plan. We have ensured the best value is offered in terms of price, facilities and services etc. The project reflects our continued commitment and confidence in the market and ultimately our endeavor to create a better quality of life for our Customers.

Referring to the real estate market, he further added: “Dubai is a lucrative and transparent market when it comes to investment. You will get the highest return on investment, high capital appreciation, and ease in doing business and strong economic growth. In addition to, low property prices, excellent rental yields, investor-friendly payment plans and the best cosmopolitan atmosphere. The current property prices are in favour of those who want to buy their own home. It is cheaper for a person to buy a property in Dubai than to rent one, especially if they are planning to settle in the country long term”.

Mr Atif Rahman, Director and Partner of Danube Properties said, “I am pleased to launch our latest project today. This takes our portfolio to AED 3.14 Billion reinforcing our presence in the industry. I reiterate that as company we have remained focused on two things “what we deliver” and “when we deliver” with detailed attention to the process more than the result. I want to assure everyone that as a builder we go beyond the top line or the margins we make and we are driven by the Customer satisfaction. There has been continued increase in interest from people looking to invest in affordable home and we promise to offer the best in its class asset in this segment. We carefully design our projects to meet end-users needs and deliver a community lifestyle, evidence of which can be seen at our recently delivered projects. I also want to highlight that alongside the brand credibility, excellent location & design at extremely competitive prices, Danube Properties empowers its Customer by offering a convenient payment plan which helps them build their home.”

Editor’s Note

About Danube Group

Danube Group traces its origin through Danube Building Materials. Established in 1993, the company provides more than 25,000 products in stock and in-house value added services in all of its multiple set of showrooms across the Middle East region and India. The company operates from its head offices in JAFZA with logistics facilities across the region which amounts to 5.5 million square feet and includes kiln drying facility, factory and warehouses of the group.

From a small trading firm, Danube has grown into one of the largest building materials company in the region, with its diversified branches worldwide including UAE, Oman, Bahrain, Saudi Arabia, Kuwait and India. In addition to procurement offices in China, the Danube Group has a team of 3000 plus people working across strategic locations across the GCC and India.

About Danube Properties:

Danube Properties, part of the Danube Group, made its foray in to the real estate market in June 2014, by launching the Dh550 million 175 Townhouses under Miraclz at Al Furjan. Since then, it has continued to expand its development portfolio by launching hugely successful projects including Dreamz, Glitz Residence I, II & III, Starz Tower, Glamz Residence, Miraclz Tower, Resortz Residence and Bayz Tower. All of the projects by Danube Properties have enjoyed phenomenal success since their launch. The affordable prices and flexible payment plan offered, combined with the development’s convenient location and a wealth of ultra-modern facilities for 21st-century living, has proved very popular among buyers.

Danube Properties has successfully maintained one of the fastest launches to delivery ratio, with a clear focus on delivering supreme quality at the most affordable price.

For further information, kindly contact:

Anamika Pandey

Senior Public Relation Executive

Danube Group Corporate Headquarters

Jebel Ali Free Zone

P.O. Box 18022

Tel: +9714 8085587

Bottoming out of prices makes this the best time to buy for Investors and end-users. says Rlzwan SaJan
Demand for affordable floating. particularilly In tne one to two-bearoorn categories. Is fast growing in Dubai where freehold property prices nave bottomed out offering investors and end users ‘Me best time to buy: a leading developer said.
Danube Properties, tne property ann of Danube Group, said affordability, quality and return on Investment remain key factors driving demand for new properties. -With prices remaining at the lowest bottom. now is the time to Invest In Dubai properties. said Rlzwan Satan. founder and chairman of Danube Group.
Me said that tne ‘stop renting and start owning’ vend nas grown Immensely and we are proud to be the pioneers in affordable housing: SaJan said at a Press conference. tie said 95 per cent of Danube’s recently launched Dn400 million Miraciz project nad teen sold.
He also said mat Dutiars mousing sector would see growth In 2017. with more projects coming up to cater to the mkt-income segment that nas teen untapped and has been seeing a lot of transactions lately. With attractive payment plans. the affordable mousing market in Dubai. which Is currently undersupplleci, would see a ‘runner growth In demand from mkt-income segment ne said.
8011p/cod access Susn mita Sen. Is the new brand ambassador of Danube Group. along with Mis SaJan. managing director of Danube Group.
‘Miraciz is a magnificent structure. at an excellent !melon and we introduced a new brand ambassador for the campaign. We are extremely happy with tne response received and looking to Introduce new concepts in the affordable ?lousing sector.’ SaJan said. tie said won( on all seven Danube projects. Including Dreamz. Glitz 1, 2 and 3. Start and Glamz. apart from Mlraclz are progressing well. Mils year. Danube hopes to deliver 851 units and plans to launch new projects worth Dhl billion.’ The total book value of Danube Properties is currently Dn2.2 billion.
?Located at Arlan. next to Miracle Gardens. Mlraclz offers a collection of studio. one and two-bedroom fully fumisned apartments equipped with modular furniture and a European technology convertible sofa that converts Into a P.M-sized bed at a light pull.
“So. you get a spacious living room in the daytime and a contented guest room at night’
SaJan said that Sen would endorse the group’s diverse offerings and is seen as part of the various marketing collaterals.
-Susnmita is a natural fit for Danube Group. Our decision to nave Susnmita on board with us stems from the fact that sne stands for all the values. we as Danube Group stand for. Sne is someone wno Is a symbol of grace and credibility and Is admired by a wide spectrum of people around the world.’
– Issarlonnetknaleefilmes.com